SACRAMENTO, CA (MPG) - The Midtown Association is celebrating new and existing businesses in the eclectic and thriving 120-block district that is home to 1,200 properties including merchants, organizations, bars and restaurants. Whether a business is brand new or has been operating for decades, each adds unique character, creativity and a community connection that helps to make Midtown Sacramento so unique.

“From delivering ongoing Clean and Safe services to programming large-scale, districtwide activations, the Midtown Association provides support designed to uplift new and existing businesses and help position them for their greatest success possible,” said Executive Director Emily Baime Michaels of the Midtown Association. “Each new business concept and every new idea helps to foster what makes our creative and ever-evolving district so very special.”

 

Pictured is the interior of East Village Bookshop, located at 2500 J St., which opened its doors to the Midtown community in January. Photos courtesy of Midtown Association

Below is information about a dozen new businesses that have opened over the last few months in Midtown.

Opened in November 2025 were Lotus Herb & Teas (924 24th St.), founded with a love for herbal wellness and the belief that self-care starts with nature, the owners have spent years studying herbs, hand-selecting teas and exploring natural oils; StyleForIt Sac (2015 J St., Suite 203), with a buy/sell business model, the plus size women's clothing/fashion online resale store offers plus sized, pre-loved clothing for those interested in updating their look with curvy chic styles; Teneral Cellars (1050 20th St. #110), this woman-owned winery with a modern tasting room in Lavender Heights offers sustainably crafted wines in a comfortable, stylish setting. Adult guests can enjoy tastings, casual gatherings and special events; The Popcorn Store (2321 J St. #110), woman-owned and family operated for 16+ years, the store brings a playful snack experience with gourmet popcorn available in a broad range of flavors. Shoppers can choose sweet blends, savory options, creative specialty mixes and seasonal flavors. 

Opened in December 2025 were Joneck's Wine Lounge & Bottle Shop (2231 J St.), adults can enjoy a warm, community-centered wine experience that pairs approachability with exceptional taste. The new location offers an extensive selection of wines by the glass, curated bottles, craft beer, mocktails and a delicious menu of small bites; Meza California (1415 16th St.), a popular Midtown Farmers Market vendor, this new eatery is rooted in both Arabic and Latin heritage and highlights seasonal California ingredients, handmade flatbreads and home-style dishes that celebrate cultural connection.

Opened in January were Concept Coffee (1912 P St.), designed as an inspiring shop to awaken the culinary senses, Concept offers specialty coffee, delicious house-made pastries and gourmet menu items such as a Breakfast Sammich and Avocado Toast; De Caché (2321 K St.), tucked away behind Cantina Alley in The Victorian, De Caché is an exclusive escape, serving top-shelf tequila and thoughtfully curated cocktails in a space designed for conversation, atmosphere and discovery; East Village Bookshop (2500 J St.), a beloved AAPI-owned independent bookstore with a strong community presence, the shop highlights new releases, staff picks and thoughtfully curated titles that reflect Sacramento’s diverse literary interests (four-footed friends are welcome, too); Gami Burger (2301 K St.), the ever-popular Gami Burger recently opened its second location in the heart of Midtown where they are now serving up their famous smash burgers, sandwiches, fries and other classic favorites; Lou’s Sushi (1050 20th St.), a Midtown staple is back and better than ever. ... Chef Lou Valente’s beloved sushi rolls, hand rolls, sashimi and more can once again be found in Midtown (next to LowBrau) in the heart of Lavender Heights; The Yard Gym (2605 J St.), located just steps from Harlow’s, shops, cafés and dining, this boutique strength and conditioning gym helps build power, endurance and skill with expert-led workouts for all levels.

 

Concept Coffee, at 1912 P St., opened in January and offers specialty coffee, delicious house-made pastries, and gourmet menu items such as a Breakfast Sammich and Avocado Toast. 

For more information about new and longstanding businesses located throughout Midtown, a district map and a continually updated listing are available at exploremidtown.org/newbusinesses.

For more information about Midtown Sacramento in general, special events and activities, and the Midtown Association, visit exploremidtown.org or follow on social media via Facebook at facebook.com/exploremidtown/ and @ExploreMidtown on Instagram.

The mission of the Midtown Association (MA) is to create a center for culture, creativity and vibrancy in Sacramento’s urban core. For more information about Midtown Association, call 916-442-1500 or visit exploremidtown.org.